Episode 63 - Media Planning in an Uncertain World
<![CDATA[Olly Mann and guests discuss the one thing we do know after both the US election and Brexit: that we won’t know much for a long time. So how do we plan ahead with all this uncertainty? Paul Robinson (Creative Media Partners), Maria Williams (Loftus Media) and Leon Wilson (MD, Talkback) discuss the options.
Also on the programme: as it’s announced that Sound Women is to close at the end of the year, founder Maria Williams talks to us about its legacy and what still needs to change in the radio industry. Plus: the BBC stars that are up in arms at the rise of the independents, Channel 5 is in profit for the second year in a row and the Media Quiz puts us all through our paces. A PPM Production, produced by Matt Hill. Thanks also to our sponsors Media Masters and our wonderful voluntary subscribers.]]>